Since reading a erecent blog:
Does anyone still use the Yellow Pages? I don’t even recall the last time that I looked at a phone book or the yellow pages. Were emails included? "
"By Joe Petrowsky
I was reminded just how often we still use paper phone books around here. We have several we use on a regular basis. This photo is just a few of them. We also have ADC maps for several surrounding counties in VA and MD, and we use those regularly as well. The phone books are usually 1/2" to 4" thick and take up a lot of room in our old pie safe. But, they come in handy, so we keep them. It can actually be faster to look up a business number in the phone book than it can be to search for it on the internet.
Local businesses wouldn't keep paying for ads in the Yellow Pages every year if they weren't generating business and helping to get their business known. No worrying about hackers or viruses either.
Thousands of people are moving in and out of Loudoun county and Northern VA area every year. I wonder how many of them search the Yellow pages when they need a realtor, moving company, lender, etc? My guess is at least 40%.
Another thing I was reminded of is, if I went out in a 30 minute radius from Leesburg, how many of the thousands of people that live within that circle know that I am a local realtor? Would those people find me easier in the yellow pages or the internet? Would it be less expensive to mail a post card to those thousands of people that most will probably throw in the recyling bin, or less expensive to run an ad in a local phone book that has a lot less chance of being thrown away?
Phone books offer options: Business word ads in the white pages, word ads in yellow pages, different size display ads in yellow pages, and now yellow pages have been broken up into counties, so you can choose to advertise just in the county you live and work in. We even have small local versions of phone books now where we can choose specific towns. The zip local book focuses on Leesburg, Middleburg, and Purcellville.
And of course, you can advertise your website in your phone book ad. I think it's a good combination for businesses to use.
I will be doing some more research into which local phone books i will place ads in. Thanks Joe!
And if you don't save phone books, I can be reached at:
Homes | Land | Farms | Historic